MetroNest Realty lifted lead-to-lease conversion 34% and grew commission revenue $2.4M with a listing portal and CRM
A 60-agent brokerage was losing leads to slow follow-up and listings that looked like a database. A custom listing experience with a guided discovery flow, wired into a CRM with automated lead routing and nurture, turned casual browsers into closed deals — and made the brokerage look institutional.
This is an illustrative case study. Company names, identifying details, and testimonials have been changed to protect client confidentiality. The technical solution and target outcomes are representative of the work we do. We extend the same confidentiality to every client.
Where they started
MetroNest's 60 agents were working leads out of personal inboxes and a shared spreadsheet. Average first-response time on a new inquiry was 14 hours — by which point 70% of buyers had already toured with a competitor. The brokerage's own listing site was a searchable database with no narrative, no media richness, and a 1.8% inquiry-to-tour conversion. Agents spent 30% of their week on manual lead entry and follow-up reminders, and the brokerage was paying $11K a month to third-party portals for leads it couldn't convert. The broker-owner estimated they were closing 35% fewer deals than their lead volume justified.
What we built
We deployed our Property Showcase listing experience with rich media, interactive maps, and a guided discovery flow that walks a buyer from 'just looking' to 'I want to tour this' — and wired it into our Client Portal CRM with automated lead capture, instant routing to the right agent by territory, and a nurture sequence of SMS and email that fires the moment an inquiry lands. First-response time dropped from 14 hours to under 4 minutes, and every listing now reads like a story instead of a row in a table. The platform went live in 8 weeks and replaced two portal subscriptions and the shared spreadsheet.
Target outcomes
More from this project
We were buying leads we couldn't answer fast enough and presenting listings that looked like a tax form. The new site makes every property feel like a place you'd want to live, and the CRM answers a lead before our agents even see it. We closed 28% more deals without hiring a single agent.
Representative testimonial — name and role changed to protect client identity.